Dress (Your Brand) For Success

Conventional wisdom says that professionals should dress for the position they want rather than the position they have.  The same is true of your company.  There’s a great temptation, especially when your company is young or budgets are tight, to cut corners on the items that carry your brand out to the world: your website, business cards, brochure and so on.  But what applies to your own attire applies here as well.  Your marketing should position you as the company you aspire to be.  To most prospects, it is your brand.  If you want to be perceived as bigger than you are, make sure your brand is dressed for success.