Here’s a question about Duck Dynasty, the A&E reality show that follows the antics of the Robertson family and their multi-million dollar duck call empire in Monroe, Louisiana. Who’s their audience? Turns out it’s a pretty mixed bag: Christians who like the praying part, outdoor types who like all the camo, regular folks who like redneck humor, reality TV buffs, fashionistas who want to see what the wives are wearing…the list goes on. Think about your audience. It’s probably a mixed bag, too. Once you come to terms with that idea, you can work on ways to market to those smaller slices. And that will make your marketing work harder.
