Early to Rise – and Surf

The old ritual of reading the morning paper is quietly dying, replaced by web surfing.  Online activity now sees a huge spike beginning at 6 a.m. each day as people wake up and plug in, checking e-mail, Facebook, weather, traffic, school calendars, shopping and more.  Texting takes off in the morning as well – morning messaging has jumped 50% in the last year.  Consider this: if you want to be on consumers’ minds as they start their day, how can you use the media they’re using to engage them?