Nowhere does it say that Babe Ruth’s coaches ever took him to task for striking out. Yet the slugger who held the career home run record of 714 for so many years (unaided by performance-enhancing anything) also struck out 1,330 times – nearly twice as often as he homered. The application for marketers? Every message – every ad, every billboard, every tweet – should swing for the fences. Some – maybe most – will miss big, but the home runs you collect will carry the day for your brand.
