Fear Itself.

“I’m afraid our customers won’t get it.”  “Someone might be offended.”  “What if it doesn’t work?”  There are always more reasons not to do something new than there are reasons to do it — a lot more.  But quantity isn’t quality, and those reasons are rarely better, even if you add them all together, than the reasons to do that new thing.  And it’s the new thing that makes something different happen — that overcomes the status quo and drives new growth.  What would you do if you could overcome your organization’s innate fear of stepping out of your comfort zone?