If you go to a conference with several speakers, you talk a lot about the ones who “wowed” you; you seldom even remember those who didn’t. Public speaking can be a fantastic tool to help promote yourself and your business, but it only works if you’re one of the memorable ones. If you speak – or if you want to – get serious about it. Have yourself videotaped, then watch every minute of it. You’ll see and hear every bad habit you have. Give audiences a way to evaluate you, and read every one. Take a Dale Carnegie course. Watch TED talks and try to understand what makes the best speakers so good. If you work hard at being the one they remember, you won’t have to work so hard at marketing.
