Finding the Triggers

No one likes to see a customer leave.  So why is it that very few companies – and virtually no small businesses – pay attention to the warning signs?  Go back and take a look.  What happens just before customers head for the exit?  Does purchase or account activity slow?  Do they unsubscribe from your e-mail list?  If you can identify those tell-tale signs, then have a system in place to step in and contact the customer when one of the triggers is activated, you’ll keep more customers – and gain a better understanding of why they ever leave.