No one likes to see a customer leave. So why is it that very few companies – and virtually no small businesses – pay attention to the warning signs? Go back and take a look. What happens just before customers head for the exit? Does purchase or account activity slow? Do they unsubscribe from your e-mail list? If you can identify those tell-tale signs, then have a system in place to step in and contact the customer when one of the triggers is activated, you’ll keep more customers – and gain a better understanding of why they ever leave.
