What do you think would happen if the president of a bank set aside five minutes every day and called a random customer just to thank them for their business and ask if there’s anything the bank can do better? Now what would happen if every member of the senior team, and every member of the board of directors, did the same thing every day? How many customers could they touch? How long do you think it would take for word to get around? How much goodwill could they generate? How much could they learn about how happy (or unhappy) their customers are? All in five minutes a day. What’s a version of this for your business? How soon can you start?