When someone gets a new iPad — or anything they really like — they’re happy to talk about it and even show it off. A new PC? Not so much. One test of a brand is whether ownership of its products or services confers status on the consumer. It could be a new pair of designer shoes, a restaurant, a Nike+ FuelBand, a CD by a trending new artist — but whatever it is, if people talk about it after they buy it, it’s a strong brand. Are people talking up their association with you? If not, what does that tell you? How can you change it?
