Everyone knows that moms have found the internet to be a great resource for everything from health information to shopping and price comparisons. But how to reach those moms? Consider “cost per lead” advertising on relevant websites. Unlike their “cost per click” cousins, with CPL ads, you pay only for leads – moms who sign up with their names and e-mail addresses. And you can narrow your focus to moms in your geographic market. Once you get moms, engage them, whether you create a community to connect them with other moms, send them regular coupons and special offers or provide them with valuable information.