Research has turned up a few things that tend to be predictors of success in college. Interestingly, they’re predictors of marketing success, too. Making the right connections, adaptability, resilience, high emotional intelligence and clearly-defined goals all predispose a company for marketing success. So how do you stack up in those critical areas? Are you connecting with the right prospects and referral sources? Are you able to change with the times? Do you bounce back quickly when something doesn’t go as planned? Do you manage yourself well? Are you socially aware? Do you have specific marketing objectives? If not, where do you need to improve? And how can you get started?
