You already know that LinkedIn allows you to recommend and endorse your connections for skills and expertise they possess. And of course, you’d like to be recommended as well, since those independent endorsements at least suggest credibility. Consider getting more mileage from them by taking them beyond LinkedIn. If someone’s written a recommendation for you or your business, why not also post it on your website, include it in collateral — even have it printed on the backs of your business cards?
