People now spend more time online with mobile devices than they do with their computers. So what conclusion has business reached? We have to target them through those mobile devices. But there’s another side to that equation that’s much more powerful. You have to let them reach you with their mobile devices. They have to be able to access accounts, services and locations easily. They have to be able to communicate with you via text or e-mail. They need a mobile website that works. Once you move in their direction, the mobile users will naturally move in yours. But you first.