Giant Facts.

The idea of selling your product or service with pure facts seems so old-fashioned as to be inconceivable.  But it depends on the facts.  For example, if you’re an accounting firm, what if your fact was that last year, you saved your clients a total of $______?  Or  perhaps you’re a pediatric practice, and last year your patients grew a total of _______ inches (or feet or miles).  Or you’re a cosmetic surgeon, and you added a total of ____ inches to busts or removed a total of ____ inches from other locations.  Of course, you have to decide on the benefit you want to promote (reducing tax bills, helping kids grow, etc.).  But a giant fact can be a shortcut to positioning your brand as the market leader — even if it isn’t yet.  What’s yours?