It’s a nice problem to have: how much marketing do you need when you’re already running at capacity? The temptation, of course, is to pump the brakes and slow or stop marketing. After all, why spend money on bringing in new business if you already have all you can handle? The answer, at least in part, is time. If you’ve maxed out capacity right now, it’s probably the result of marketing and sales efforts you launched some time ago. Which means that when you back off now, you’ll be setting the stage for a sales slump down the road. So make the most of momentum and the brand awareness that comes with it. Market with a tailwind and set yourself up for continued sales success.
