Want more referrals? Be a better customer. Wherever you go, when you’re on the customer or client side of the transaction, you’re making an impression. If you’re intentional about becoming everyone’s favorite customer, those people — and there are probably a lot of them — are much more likely to pass your name along when they hear that someone needs what you offer. The best part? It’s easy. Always smile. Get to know the people who take care of you. Compliment them when they deserve it. Be gracious when they don’t. They’ll remember you when an opportunity arises.