A magazine recently devoted several pages to the dozens of “beloved” restaurants in their city that have since closed their doors. Each received a glowing review, with the writer rhapsodizing about its virtues. And each is out of business. It’s another reminder that having a great product or service is just the beginning, yet there’s a tendency to assume that if we just do great work, we’ll be successful. You have to remind people of your greatness over and over. Once you fall off the public’s radar, you may be great, but you’ll still be gone.
