What’s more powerful than customer loyalty? Habit. It turns out that even the most loyal customers of a brand are open to straying from time to time. But the more a brand becomes a habit, the stronger the bond with the buyer. An obvious example is Starbucks. Because the rituals of ordering are familiar and comfortable to the customer, he or she will usually choose Starbucks by default, even if it means going a bit out of their way. So this is an important question: how can you make your product or service more habit-forming? The answer unlocks higher profits.