Every year, right around Superbowl time, a phenomenon occurs that is nearly non-existent the rest of the year. Companies actually promote their ads across other platforms. And it works. A lot more people see the ads — and if they’re good, a lot more people buy stuff. So why doesn’t this happen all year? And why don’t you do it? If you create advertising that people will want to see (you do, don’t you?), you should let them know to watch for it. Have CSRs ask every customer if they’ve seen your ad. Ask on social media. Have your people ask via e-mail. But ask.