The digital world is a place where everything happens with blinding speed, right? Kind of. Some online moments live forever — and businesses don’t spend enough time thinking about that. Here’s an example. Write a blog post today. Five years from today, that post is still on your blog, still searchable — and still selling for you. Here’s another. Someone endorses you on LinkedIn. That doesn’t go away. So months or years from now, when a prospective client or employer is looking you over, that endorsement is as fresh as ever. The lesson? Pay attention to the aspects of your digital world that are evergreen.