The annual post-game conversation about which Superbowl spots were best leads to a much larger question. Why not look at every one of your marketing messages as if the Superbowl was your stage? Every TV commercial. Every radio spot. Every billboard. Every social media promotion. Every ad in print. Successful Superbowl spots may have big budgets, but what makes them memorable are the ideas that drive them — and great ideas scale down to even the smallest business. If you knew that your next message would be seen by millions, would it change your message — and its execution? Why not create that message.
