An awful lot of businesses have trouble articulating their brand. Here’s one big problem with that: if you don’t know what your company’s brand is, how can you expect anyone else to know? And if potential customers don’t know, why would you expect them to choose you? Your brand gives people a reason to choose you. If you haven’t already, it’s time to find out what’s unique or even amazing about what you do – or to start down the road to becoming amazing. Because a strong brand is the best marketing.
