It’s no secret that brand loyalty isn’t what it used to be, especially among younger consumers. So a big part of your marketing strategy should focus on how you’re making your services or products indispensable. Are you offering a different delivery system, or better options? If you’re not giving your customers something they can only get from you, then there’s nothing keeping them with you. And here’s the bonus: adding features or new options can provide a way to bring in additional income from existing customers. It starts with spending time on idea generation. How often do you do that? How soon can you start?