It seems so. More and more businesses are providing ways for customers to post reviews of their products and services online for other customers to read. The downside, of course, is that someone will take you to task online for some failure to deliver as promised. But research suggests that if most reviews are positive, the negative ones just seem to add a feeling of honesty to the proceedings that, ironically, makes consumers less wary and more inclined to buy from you. And remember, if you choose not to let customers rate your service, they can always do it on their own. Better to be involved in the process and know what’s being said.