Another insight from the hospitality world. During the course of a meal, a server asked, “Is everything delicious?” That may seem like a small thing. It isn’t. The usual “how is everything?” is simply a service inquiry. Asking if everything is delicious sets an expectation. It suggests that your meal is supposed to be delicious. If it is, it refocuses your attention on that for a moment. If not, it gives your server a chance to make it so. Do your customers know what you’re trying to do? Are they aware that you expect them to find your product or service exceptional? How can you let them know?