Marketing is as much about when you reach prospects as it is about where. There’s a reason pizza chains don’t advertise on the morning news shows. Think about when your target audience is most likely to consider your message. If you’re a B2B company, your message probably needs to arrive during the workday, regardless of whether it comes via traditional mail, e-mail or courier. It needs to land when decision makers are making decisions. Selling to consumers? Think about when they make buying decisions, and look for ways to reach them as close to that time as possible. It will give your message a much better shot at being seen or heard.
