It’s Personal.

Technology offers a wide array of tools for salespeople — tools for prospecting, tools for communication and more.  But the panel was emphatic on this point: people buy from people.  If your primary outreach is by email or text or some other impersonal approach, it will be ignored.  Instead, go to every meeting you can.  Rather than trying to meet everyone, get to know a few people at a time.  The only way to know whether you can help anyone is to get to know them as a person first.