One of the surest ways to get the attention of prospects, especially in the B2B space, is to establish yourself as a thought leader in your industry. But like any other kind of mastery, it takes real work — more than most are willing to tackle. You can’t simply retweet and recycle the expertise of others. You have to choose the realm you want to rule, then take a deep dive into it, reading everything you can find and developing your own perspectives, applications and insights. That amplifies your appeal as an author, a speaker and a provider of expert services.