Joyriding with Schwinn

Time and again, attaching positive emotions to a brand gives that brand traction.  Think of everyone from Jell-O (the old Bill Cosby spots) to Nike.  Now Schwinn is doing the same for its brand with a smart campaign that positions riding a Schwinn as the antidote to all the technological barriers standing between us and the simpler pleasures of life.  Watch the first TV spot here – – then ask yourself what emotional benefit your products or services provide.  If you can tap into that emotion in your marketing, you’re on your way to bigger sales numbers.