Time and again, attaching positive emotions to a brand gives that brand traction. Think of everyone from Jell-O (the old Bill Cosby spots) to Nike. Now Schwinn is doing the same for its brand with a smart campaign that positions riding a Schwinn as the antidote to all the technological barriers standing between us and the simpler pleasures of life. Watch the first TV spot here – http://bikeblips.dailyradar.com/video/youtube-let-s-go-for-a-ride-video/ – then ask yourself what emotional benefit your products or services provide. If you can tap into that emotion in your marketing, you’re on your way to bigger sales numbers.
