Just Asking.

Whether you ask in person, in writing or via one of the many online survey tools available, the general mindset of most surveys is negative — what did we do wrong, or how can we improve?  But research shows that taking a positive tack — what did you like about your experience? — actually shapes customer perceptions for the better, predisposes them to buy again and spend more, and increases customer loyalty.  If you reach out to customers with a “How did we do?” message, give it the right spin, and build your business.