Keys to Keywords

If you place online ads using keywords, keep a couple things in mind.  First, be as restrictive as possible.  Since you’re paying per impression or per click, even if it’s a small amount for each, you want each to count.  So target not just with the keywords themselves, but also confine results to your geographic market.  This will help you avoid a lot of waste.  And remember, this kind of advertising needs to have a very specific objective.  For example, keyword advertising is a really ineffective way to build awareness.  Target narrowly and sell something specific.