If your company is like the majority of businesses, you may be guilty of taking your customers for granted. Oh sure…they get a statement every month, or an e-mail…but you’ve long since stopped trying to sell them on your brand. You know who hasn’t stopped? Your competition. Just like you, they’re devoting most of their marketing resources to reach new prospects, leaving their existing customers vulnerable to smooth-talking marketers who promise bigger, better or faster for less. Don’t let your customers be tempted to leave. Make sure your marketing plan includes a plan to keep them happy.
