Let’s Clear This Up.

Consider this.  Confused prospects are less likely to buy — and confused buyers are unlikely to buy again.  So look at everything from your promotional material to your processes — especially the steps you ask customers to go through to sign up, open an account, make a change, ask a question or transact business.  Is it as simple and clear as it could possibly be?  What can you do to make it easier?  Simplicity is a vaccine against customer confusion.