Let’s Name Names

If you have a cause to promote or a crusade to espouse, one of your best marketing moves is to give it a name.  Are you opposed to something?  Give it a name that will stir up like-minded people.  (It’s not Health Care Reform anymore; it’s “Obamacare.”)  Are you for something?  Give it a sympathetic name.  (Think “Megan’s Law” regarding registered sex offenders.)  Of course, your cause or concern doesn’t have to be named for a person.  And it doesn’t matter if it’s for-profit or not.  The right name – one that conveys an emotion you want to instill in your audience – will go a long way toward giving your initiative the momentum it needs.