In Andy Weir’s insanely great book, The Martian, stranded astronaut Mark Watney performs astounding technological and scientific feats — all to survive the calamities that Mars throws his way. Which begs the question: what drives innovation at your company or in your industry? Does it take some unforeseen crisis or catastrophe to force you to innovate? Or could you spend a day imagining worst-case scenarios, then creating cutting edge new approaches without actually having to experience the real event? Sometimes it pays to think like a Martian.