Like a Martian.

In Andy Weir’s insanely great book, The Martian, stranded astronaut Mark Watney performs astounding technological and scientific feats — all to survive the calamities that Mars throws his way.  Which begs the question: what drives innovation at your company or in your industry?  Does it take some unforeseen crisis or catastrophe to force you to innovate?  Or could you spend a day imagining worst-case scenarios, then creating cutting edge new approaches without actually having to experience the real event?  Sometimes it pays to think like a Martian.