Especially if your company has been around for a long time, here’s an exercise that can help you remain relevant. Think like a start-up. Think about the advantages of being new. There’s no bureaucracy in place yet. You don’t know what you can’t do, so you try new ideas with enthusiasm. If something doesn’t work, you either figure out why and try again, or set it aside and try something new. You pay attention to every customer or client, so you can see what works and repeat your successes. If you thought like a start-up today, how would it change the rest of the year?
