With all the focus on using social media to display your expertise, it’s easy to overlook the impact of a real, live seminar, workshop or demonstration where presenter and attendees interact in the moment and the expertise has to be real and deep. Why do people still attend concerts, plays and ballgames when they could see it all on screens? The experience can feel much richer and more valuable when you’re there, in the moment. Looking ahead, what can you share with clients and prospects that they would value enough to show up in person? Grab a calendar and set some dates.
