Lots of GPS devices and software can help you know where you are and assist you in reaching your destination. But we’re as likely to need directions indoors as we are on the road. That was the insight that led Point Inside and Meijer to create the Meijer Find-It app, which gets you to within a few feet of any product in any of hundreds of Meijer stores. It also lets you make a shopping list that will route you through the store efficiently, access coupons, see what’s on sale and more. Point Inside and Meijer took an existing idea and used it to fill a need that was being ignored. What needs do your customers or prospects have that could be solved by repurposing technology or processes that already exist?