Advertising isn’t dead. But it can bore people to death. So this is just a reminder — before your TV spot, print ad, radio spot, billboard or direct mail piece can sell anybody anything, it has to get their attention. It might be an arresting headline or a powerful image, but you have to engage — and yes, even entertain — your prospect before they’ll invest time in your message. And here’s the kicker. It still has to sell. That image or headline has to have a strong connection to what you do and how it benefits the prospect. Do that, and you’ll breathe new life into all your marketing.