Made You Look.

Advertising isn’t dead.  But it can bore people to death.  So this is just a reminder — before your TV spot, print ad, radio spot, billboard or direct mail piece can sell anybody anything, it has to get their attention.  It might be an arresting headline or a powerful image, but you have to engage — and yes, even entertain — your prospect before they’ll invest time in your message.  And here’s the kicker.  It still has to sell.  That image or headline has to have a strong connection to what you do and how it benefits the prospect.  Do that, and you’ll breathe new life into all your marketing.