Magicians have a saying: “We don’t keep magic secrets from you; we keep magic secrets for you.” They understand that their audience comes to be dazzled, to enjoy the amazement that comes with not understanding how the magic works. Same for your brand. When you make it magical, when you add an element of adventure or excitement, your prospects are more engaged — a captive audience in the best sense. That’s an audience that buys stuff — and comes back for more. How can you inject some magic into your brand this year?