Are you looking for a way to connect with clients on a deeper level and offer them extra value they can’t get anywhere else? Consider starting a roundtable of sorts, where a select group of clients or customers with common interests and issues can connect over breakfast, lunch, dinner, coffee or cocktails — a place where they can share concerns and ideas, ask questions and offer suggestions or support, all facilitated by you. You’ll learn more about what your clients want and need, and they’ll gain a deeper appreciation of you and your company. (You can take this online, too, with a LinkedIn group — either invitation-only or open to all.)
