Managing Your Limitations.

There are three things that are absolute limits on marketing: time, money and creativity.  The first two are always finite limits; there are only so many hours in a day, and only so much money in the budget.  And with most marketing, you have to spend one or the other.  Social media and web content may not take a lot of money, but they consume a great deal of staff time.  A TV spot may not take as much staff time, but it takes a lot of money to produce the right spot and get it seen.  It’s always a trade-off.  The secret is in that third element: creativity.  In theory, there’s no limit to it.  And when marketing is creative, it can often overcome the limitations of time and money.  A video that goes viral is the best example.  If you have limited time and money, are you using creativity to overcome those limitations?