There are at least two great things about the website Pixar created for Monsters University, the upcoming sequel to their hit, Monsters, Inc. The first is what a terrific promotional idea it is. But the second may get you rethinking your own marketing. For Pixar to create a faux college website and a recruiting video that are so dead-on speaks to how generic the real-life examples of both have become. The Pixar folks used every college marketing cliché in the book to perfect effect. Think of your own industry and your own marketing. How easy would they be to spoof? The simpler it would be, the more likely that your marketing has become generic. You can see the Monsters University site and video here: http://monstersuniversity.com/edu/.
