Minecraft Marketing

Even if you don’t play yourself, you’ve probably watched someone play Minecraft, the video game that lets you build your own world (while warding off creepers and other nuisances).  The game has two modes: survivor mode and creator mode.  Interestingly, while you’re in creator mode, the baddies can’t get you.  This is true for your company as well.  As long as you’re constantly looking for new ways to create value and build something better, you’re probably healthy.  But when you switch to survivor mode, doing as little as it takes to get by, you’re vulnerable to all the perils a competitive marketplace can offer.  Which mode are you in?