Recent research shows that prospects are now about 60% through the decision-making process before they ever talk to a salesperson. How do they get that far? Online, of course. What that means is that your website is either making or breaking your chances of winning a customer long before your salespeople get a shot. And when you consider that a lot of that process is happening on mobile devices like smartphones and (increasingly) tablets, it lends real urgency to the task of critiquing your site and making it sell harder. How good a salesperson is your website? What can you change to make it better?
