In his stand-up routine, comedian Joe Klocek admits that he doesn’t have to write jokes. He just has to get up every day and look around. Same goes for marketing. If you can arrange your calendar so that every day, you’re talking to a customer, revisiting your own website, strolling around your offices and listening to your team, it’s amazing how many small ways you can find to improve everything you do. It’s all out there. So take a moment (after you finish reading this, of course) to get up, walk around or pick up a phone and put yourself in touch with the people you serve. You’ll be surprised at the change it can make.