Think about those TV commercials that promise amazing results in days with some fitness machine or another. The truth is, there’s no shortcut to getting stronger. Only hard work pays off. Same with marketing. Despite what all the SEO wizards and digital devotees preach, no single silver bullet will solve all your marketing challenges. You have to find the right media for your audience(s), the right messages for them, the right way to measure return — all of it. No sweat? No progress.