Few nonprofit organizations of any size give marketing the same weight as other disciplines. While there may be numerous board committees, there is often no permanent marketing committee. Indeed, marketing is woefully underrepresented on nonprofit boards. The irony is that nonprofits are faced with intense competition for funding, for referrals, for talented staff, for media attention — for everything. And those challenges are all fundamentally tied to branding and marketing. What would happen if a nonprofit installed a marketing professional as executive director or CEO, or loaded its board with marketing and PR professionals? Good things.
