It’s amazing how many companies invest a lot of time and talent in preparing email content that’s truly valuable to customers, clients or prospects…then torpedo it with a subject line that says “Your Newsletter for (insert date here).” Who wants to read another “newsletter”? Is there no arresting content in it — nothing else that might make a more compelling subject line? If you’re going to take all that time to create it, it deserves the best shot at being read. So spend a little extra time on a subject line that could excite the reader. And remember, while longer subject lines seem to get more “opens” (65 characters seems to be the sweet spot), mobile users see less of your headline, so load the front end with your strongest words.