Once Is Never Enough

It’s a basic fact, but new businesses in particular overlook it every day.  You can’t run one ad or one radio spot, send out one direct mail piece or one e-mail, and expect big things.  People are too busy and exposed to too many other messages.  You have to be a constant, consistent presence to stay top of mind.  How often are you in front of your best prospects?  How can you make it more often?